Events & Festivals

St. Patrick’s Day and the Communication of Identity

St. Patrick’s Day and the Communication of Identity

There is something unusual about St. Patrick’s Day. On March 17, millions of people – many with no direct Irish ancestry – dress in green, adopt symbols like the shamrock, attend parades, and participate in rituals that originated elsewhere. For twenty-four hours, identity becomes participatory. At Message Valley, we examine how communication operates within systems […]

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National Cherry Blossom Festival 2026

When Flowers Become Diplomacy – What the National Cherry Blossom Festival Teaches Us About Communication

Every spring, something quiet yet powerful happens in Washington, D.C.. Thousands of cherry trees bloom around the Tidal Basin, drawing visitors into a shared moment of stillness, color, and collective attention. The event is known as the National Cherry Blossom Festival. Dates – March 20 to April 12, 2026 (Tentative)Location – Washington, D.C. But beneath

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