Planning to collaborate with Instagram influencers for your brand recognition but don’t know what to write in formal outreach email. Instagram outreach process sets a medium for your partnership with influencers. The email or DM messages should be written formally starting with an introduction and then going on with explaining your main agenda of collaboration or giveaway event. Here are three different templates that you can use when reaching out to influencers on Instagram. Using sample Instagram influencer outreach email can help you save time and increase chances of getting revert back from the person.
Note: We recommend to always tailor your outreach emails based on the individual influencer, their content, and their audience to increase the chances of them responding positively.
Template 1: General Collaboration Outreach Email Introduction Template
Subject: [Brand Name] Would Love to Collaborate with [Influencer Name]
Dear [Influencer Name],
I hope this email finds you well. I came across your Instagram account and was impressed by your content. I represent [Brand Name], a [Company Description]. Our mission is to [Company Mission].
We are looking for influencers like yourself to partner with in order to help spread the word about our products and services. We believe that your audience aligns well with our target market, and we would love to offer you the opportunity to try out [Product/Service].
If this sounds like something you would be interested in, please let me know and I will send over more information and details about the collaboration. I look forward to the opportunity to work with you.
Best regards,
[Your Name]
Template 2: Direct Pitch Outreach Email Template
Subject: [Brand Name] Wants to Collaborate with [Influencer Name]
Hi [Influencer Name],
I hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Brand Name]. I came across your Instagram account and was blown away by your content.
We are a [Company Description] that is focused on [Company Mission]. Our target market is [Target Market], and we believe that your audience aligns well with who we are trying to reach.
We would love to collaborate with you on a sponsored post, where you would share [Product/Service] with your followers. We are confident that your followers would love our [Product/Service], and we believe that a collaboration between our two brands would be beneficial for both of us.
If you are interested, please let me know and I will send over more information and details about the collaboration. I am confident that this will be a great opportunity for both of our brands.
Best regards,
[Your Name]
Template 3: Personalized Brand Outreach Email for Instagram Template
Subject: [Brand Name] Would Love to Partner with [Influencer Name]
Dear [Influencer Name],
I hope this email finds you well. I am reaching out because I am a big fan of your Instagram account and the content that you create.
I am [Your Name], the [Your Position] at [Brand Name]. We are a [Company Description] that is focused on [Company Mission]. We believe that our [Product/Service] would be a great fit for your followers, and we would love to offer you the opportunity to try it out and share it with them.
We have been following your posts and we noticed that [Personalized Observation]. We believe that a collaboration between our two brands would be a great way to reach a wider audience and provide value to your followers.
If you are interested, please let me know and I will send over more information and details about the collaboration. I am confident that this will be a great opportunity for both of our brands.
Best regards,
[Your Name]
Template 4: Giveaway Collaboration Instagram Outreach Email Template
Subject: Invitation to Collaborate on an Exciting Giveaway Campaign
Dear [Name],
My name is [Your Name] and I am reaching out from [Your Company/Brand]. We are a [Company Industry/Product] brand and we have been following your [Instagram Account/Company] for a while now, and we are big fans of the content you create.
We are currently planning a giveaway campaign, and we believe that your followers would be a great match for our brand. That’s why we would love to collaborate with you on this exciting opportunity.
Our giveaway campaign is designed to reach a larger audience and increase brand awareness. By collaborating with you, we can tap into your following and introduce our brand to a new audience. In return, we are happy to offer you [Brand Exposure/Compensation] for your participation.
We are open to discussing the details and finding the best way to work together to make this a successful campaign for both of our brands. If this sounds like something you would be interested in, we would love to set up a call to discuss further.
Please let us know if this is something you would be interested in, and if so, what the best way to reach you would be. We look forward to hearing back from you soon.
Best regards,
[Your Name]
[Your Company/Brand]
Template 5: Instagram Brand Ambassador Email Template
Subject: Invitation to Join [Brand Name] as a Brand Ambassador
My name is [Your Name], and I am part of the marketing team at [Brand Name], a leading [Industry/Product] brand. We have been following your [Instagram Account] for a while now, and we are impressed by your creativity, content you create and passion for [Related Interest/Industry].
We are always looking for innovative ways to reach new audiences, and that’s why we are excited to invite you to join our team as a brand influencer. We are currently seeking talented individuals to join our team as brand ambassadors, and we believe that you would be a great fit for our program. As a brand ambassador, you would have the opportunity to share our products with your followers, receive exclusive discounts and offers, and earn [Compensation/Commission] for your efforts.
We are confident that your followers would love our products, and we believe that this partnership would be beneficial for both our brands. We believe that this partnership would be a win-win for both of our brands, and we would be honored to have you join our team. If you are interested in learning more about our brand influencer program, we would love to set up a call to discuss further.
Please let us know if this is something you would be interested in, and if so, what the best way to reach you would be. We look forward to hearing back from you soon.
Best regards,
[Your Name]
[Brand Name]
